F.Y.I.

Monkeys buy Maud

A pair of Sydney’s agencies, The Monkeys and Maud, have joined forces.

The announcement:

The Monkeys and Maud have joined forces to build a multi-discipline brand and design company.

Maud’s design lives within brand identity, products, customer experience, digital and film. It has created award-winning work for brands including Carlton & United Breweries (VB, VB Raw and VB Gold), NRMA Insurance and Nokia, amongst others.

“In this visually crowded, multi-channel world, companies need unique design to differentiate themselves from competitors and connect with their audience. That’s where Maud can help,” said David Park, founder and Creative Director at Maud.

“Our relationship with The Monkeys will allow Maud to achieve a bigger scale and quality of work. The businesses share similar creative beliefs and it’s a very exciting chapter for us.”

The Monkeys’ Justin Drape, Mark Green, Scott Nowell and Fabio Buresti join Park as partners in Maud.

The Monkeys CEO Mark Green said: “We have always wanted a fully-fledged design business as a company adjacent to The Monkeys, and David is one of the most talented guys around. Brand and product design start long before advertising communications and we love the idea of being able to shape brands in their creation. This will also allow us to create brands that we own ourselves.”

Recent Maud projects include work for The Star, Single Origin Roasters, Tony Ferguson, Diageo, Semi-Permanent, IKEA Australia, and many others.

In 2012, Maud collected 11 trophies at the Biennale AGDA Awards. Its design accolades include a prestigious Black D&AD Pencil for the Million Project in 2010, created with Droga5 New York, and recognition from the international design journal Graphis.

Source: The Monkeys press release.

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