Destination NSW launches new campaign to attract young visitors to Lake Macquarie
Destination NSW and Lake Macquarie City Council have launched a new campaign to promote the coastal town as a weekend destination for young visitors.
The campaign video shows that there is a variety of activities available for young people at Lake Macquarie, including surfing in Catherine Hill Bay, camping in the national park and taking a helicopter tour.
According to Destination NSW and Lake Macquarie City Council’s research, 70% of visitors to Lake Macquarie only spend the day. The new campaign seeks to extend the length of stay of its young tourists.
The ‘Love the Lake’ campaign was created by travel media company We Are Explorers’ in house content agency. Destination NSW commissioned an original music track from Rumble Studios to be included in the video.
Henry Brydon, founder of We Are Explorers said in a statement: “Lake Macquarie is a destination which has way more to offer than just the largest saltwater lake in the southern hemisphere. We were tasked with showcasing the range of experiences Sydney escape artists can collect there within one adventure fuelled weekend. Working alongside Destination NSW and Lake Macquarie City Council, ‘Love the Lake’ captures these epic moments that can be found just 90 minutes from Sydney.”
The 30 second video will be distributed across social media, alongside a 15 second version and three activity-themed spot ads.
Credits
Client: Destination NSW/Lake Macquarie City Council
Agency: We Are Explorers
Music: Rumble Studios
Need more places for visitors to stay
Accommodation is sadly lacking or inferior
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