Online retail growth is at a record-high, with online sales in Australia rising rapidly as a result of the pandemic. Data from the ABS showed an annual rise of 65.5% from March 2020 to January 2021 – and the trend is only set to continue as we head into 2022.
The ecommerce boom isn’t limited to your typical verticals – such as consumer electronics – with massive strides being made across many unexpected industries, such as automotive, as brands across the spectrum look to take advantage of online growth.
However, despite the incredible growth seen as a result of social distancing and ongoing restrictions, it’s been difficult for retailers to keep up with constantly shifting consumer demand and changes in behaviour thanks to ongoing uncertainty around COVID-19.
Issues ranging from a lack of online visual merchandising and resources to unclear leadership around new team responsibilities have left many brands struggling to maintain their competitive edge in the online retail space.
In order to unpack these pressing challenges and opportunities, Resolution Digital is hosting a webinar headlined by an expert panel who will share the key tools and technology and double up your online retail sales over the next nine months.
The webinar, which will be hosted by Mohammad Heidari and Gavin McColl from Resolution Digital, will explore the common challenges faced within online retail, including solutions to common mistakes, and the levers required to drive online retail success.
Kicking off with a brief overview of online retail growth, the panel will then launch into a broad-ranging discussion of common challenges and hurdles faced by brands, including a lack of integration between marketing and sales teams, a lack of clarity on responsibilities for inventory management, and aligning on KPIs.
The panel will provide actionable insights and advice for brands looking to make a splash on online retailers, including how to align wider activity to create a consistent tone of voice / messaging, how best to engage your ecommerce agency partner, and dedicating the required resources to rejuvenate your online presence.
So if you’re a brand or marketer looking to double your online retail sales in the face of COVID-19 uncertainty, don’t miss Resolution Digital’s webinar on Thursday, March 17th 2022 at 2pm AEDT.