Devondale launches first work from Saatchi & Saatchi Melbourne

The first work from Devondale’s newly appointed agency Saatchi & Saatchi Melbourne has launched with an ad promoting the dairy brand’s sponsorship of Masterchef.

The ad, which aired during Ten’s Masterchef premiere, is the first since the agency was appointed to the Devondale’s creative earlier this year.

The tactical piece of work shows Devondale products in extreme closeup as mother and daughter bake together in a kitchen.

The Devondale account was previously held by DDB.

In its time with DDB, Devondale produced work which was Mumbrella’s Ad campaign of the year in 2014 as well as the Devondale Long Life Milk ad which was banned by the Advertising Standards board.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019. She completed her degree at the University of Sydney in Media and Communications. She's previously travelled overseas for internships, including to South Korea, where she worked as a reporter for The Korea Herald.

topics AdvertisingDevondaleMasterChefSaatchi & Saatchi Melbourne

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Comments: 2

Not a brand platform 2 May 17

Safe. And dull.

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Hmmm... 3 May 17

Not very inspiring work. Did the previous work not work? Change of marketing team? Or did the relationship fall apart?

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