The first work from Devondale’s newly appointed agency Saatchi & Saatchi Melbourne has launched with an ad promoting the dairy brand’s sponsorship of Masterchef.
The ad, which aired during Ten’s Masterchef premiere, is the first since the agency was appointed to the Devondale’s creative earlier this year.
The tactical piece of work shows Devondale products in extreme closeup as mother and daughter bake together in a kitchen.
The Devondale account was previously held by DDB.
In its time with DDB, Devondale produced work which was Mumbrella’s Ad campaign of the year in 2014 as well as the Devondale Long Life Milk ad which was banned by the Advertising Standards board.