Diageo relaunches campaign for Christmas with partygoers warned to moderate their drinking
Diageo Australia has relaunched a Christmas campaign which warns drinkers to be sensible when they hit bars and clubs over the party season.
The ‘Don’t See a Great Night Wasted’ push, which first ran in December 2012, will appear in venues around Sydney CBD from this weekend and remain in market until after Australia Day. It has been created by The Zoo Republic.
Diageo said the aim will be to encourage drinkers to stop and think about their behaviour while celebrating and highlights the importance of staying hydrated by drinking water.
The ads will appear on digital screens, bathroom posters and coasters in bars, clubs and pubs.
it’s a nice enough piece of advertising, but if you ask for water (especially free water) at any bar, the publicans 1) assume you’re dingin off your head and 2) realise that you’re not actually spending any money, both of which lead to a some friendly bouncers escorting you from the premises.
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This is not going to help ugly people get laid this festive season.
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I think the kiwis have nailed it. Not Beersies
http://stoppress.co.nz/blog/20.....dvertising
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@Graham, you’re half right. The less fortunate looking amongst us simply have to ensure they are the ones drinking the water, not their poor date.
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