Diageo relaunches campaign for Christmas with partygoers warned to moderate their drinking

Screen Shot 2014-12-17 at 12.19.37 PMDiageo Australia has relaunched a Christmas campaign which warns drinkers to be sensible when they hit bars and clubs over the party season.

The ‘Don’t See a Great Night Wasted’ push, which first ran in December 2012, will appear in venues around Sydney CBD from this weekend and remain in market until after Australia Day. It has been created by The Zoo Republic.

Diageo said the aim will be to encourage drinkers to stop and think about their behaviour while celebrating and highlights the importance of staying hydrated by drinking water.

The ads will appear on digital screens, bathroom posters and coasters in bars, clubs and pubs.



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