‘Did somebody say Menulog?’ asks new McCann campaign

‘Did somebody say Menulog’ is the tagline for the online food ordering marketplace’s latest campaign developed by McCann.

The campaign will run across TV, radio, out of home and social, and signals a shift to creating assets that will work locally, nationally and globally.

“Our new creative platform is all about making Menulog and Just Eat [Menulog’s British parent company] synonymous with takeaway delivery. It celebrates how we deliver not only food but the delight people feel when their favourite takeaway arrives, no matter where in the world they are,” Susan O’Brien, global brand director at Just Eat, said.

“We’ve all experienced that moment of joy when the doorbell rings and your food arrives – our new ‘Did somebody say Menulog’ mnemonic celebrates that perfectly.”

The TVC, directed by Tom Kuntz, is now live in Australia, and will be followed by the campaign roll out across other channels, along with an activation at Melbourne’s Flinders Street station.

The campaign launch in other markets, including the UK, Ireland, Denmark, Italy, France, and Switzerland, will be staggered from April to October. Menulog stated that each market will have a version of the campaign in their local language and the licensing rights to roll out the creative.

“As the takeaway market consolidates, stand-out and a clear brand identity are more important than ever,” said Rob Doubal, CCO of McCann UK and co-president of McCann London.

“It’s been a real treat to have worked with the Menulog and Just Eat brands on such a single-minded brief and campaign. To capture the essence and joy of takeaway and distil it down to a few core elements has taken a massive team effort, and a truly global spirit of collaboration. We can’t wait to see the work go live. Did somebody say Menulog?”

McCann won the pitch for the Just Eats account in December 2018.

Project Name: Did Somebody Say Just Eat / Menulog
Brief: Global Creative Platform
Client name: Just Eat Group

Client names and titles: Susan O’Brien, global brand director, Just Eat

Creative agency: McCann London
Co-presidents and CCOs: Rob Doubal and Laurence Thomson
Creative directors: Rob Webster and Alexei Berwitz
Creatives: Rob Webster, Alexei Berwitz, Ben Buswell and Andrew Singleton
CSO: Theo Izzard-Brown
Planner: Ipeknaz Erel
Managing director: Sheryl Marjoram
Business lead: Tommy Smith
Account manager: Joely Buxton-Smith
Project director: Angela Hill
Chief production officer EMEA: Sergio Lopez
Executive producer: Sophie Chapman Andrews
Agency producer: Jen Gillen
Agency producer: Serena Moll
Agency producer: Jamie Cooper
Production director: Lee Storrer
Design lead: Lisa Carrana
Designer: Julian Kerr
Designer: Joe Hedges
Business affairs lead: Molly Strasser
Business affairs: Joseph Sieff
Creative researchers: Holly Webster and Pam Oskam
Craft music supervisor: Chris Graves
VFX animations: Kasia Nalewajka and Chris Ketchell
Music production house: String & Tins
Composers: Toni Robinson/Adam Smyth String & Tins
Music producer: Eimear Ní Ghuaire
Singers: Toni Robinson, Adetoun Anibi, James Thompson
Spanish singer: Susana Ruiz
Danish singer: Elisabeth Valentine Kristiansen

Family Guy licensing: Born Licensing on behalf of 20th Century Fox Consumer Products

Production company: MJZ
Director: Tom Kuntz
Producer: Tim Wild
DOP: Tim Maurice Jones
Production Co executive producer: Helen Kenny
Production manager: Daniel Gay
Production designer: Sophie Becher
Costume designer: Mr Gammon
Editor: Russel Icke At Whitehouse Post

Whitehouse editors: Will & Steven Waltham
Whitehouse producer: Antonia Porter The Mill
Producer: Gin Godden, Mia Saunders
Audio, 750MPH: Mary-Ann D’Cruz and Sam Robinson


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