F.Y.I.

Digital agency Fresh Egg handed organic search marketing account for Suncorp brands

Screen Shot 2014-12-09 at 9.53.37 AMDigital marketing agency Fresh Egg has been awarded the organic search account for 10 Suncorp Group insurance brands following a two-month competitive pitch.

The Sydney-based firm will build the search marketing presence for AAMI, Apia, Bingle, CIL Insurance, GIO, Just Car Insurance, InsureMyRide, Shannons, Suncorp Insurance and Terrischeer.

Fresh Egg managing director Adam Stafford said the win was testament to its digital marketing expertise and in particular its “audience intent-led approach”.

“We demonstrated that we knew Suncorp’s brands and customers through and through, and backed this knowledge up with great digital marketing campaign ideas,” he said. “This win cements our position as a leading digital marketing agency in Australia, with cutting edge services to match.”

Suncorp’s executive manager PI eCommerce, Tammy Hall, said: “We are delighted to be working with Fresh Egg. As a leader in their field they have provided great insight and direction around SEO opportunities, especially linked to user-intent.”

Fresh Egg has offices in the UK in addition to Australia.

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