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Government organisation icare appoints digital marketing consultancy Mindbox

Digital marketing and media consultancy Mindbox has won the digital account for New South Wales Government’s insurance and care organisation, icare.

The appointment will see Mindbox handle icare’s digital media and data strategy across the brand’s six services.

Nic Halley, CEO and founder of Mindbox, said in a statement: “We are driven by big thinking, coupled with collaboration and transparency, and have found the perfect pairing working with the icare team.

“Our focus is on ensuring that data is an essential resource for business strategy – a source of truth and intelligence to support robust decision making and help bring this vision to life.”

Andrew Branwhite, head of brand, consumer strategy and integrated marketing, added: “As the one of the largest general insurers in Australia, we are passionate about changing the way people think about insurance and care.

“For us, data is key to gaining richer customer insights and strengthens how we provide delivery of cover, treatment and support. Our collaboration with Mindbox ensures we’re working with a NSW-based partner who can mirror our business objectives and drive aid for the people of NSW.”

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