Dimmi appoints Kite Communications to spearhead rebrand to The Fork

Online restaurant booking website Dimmi has appointed Kite Communications to its PR account.

The agency has been tasked with relaunching the brand as The Fork AU and creating a new website for Australians.

Dimmi has appointed Kite Communications to help launch its rebrand to The Fork

Formerly known as Dimmi, The Fork now has a new name, logo, website and applications.

Kate Young, communications manager at The Fork, said in a statement: “We’re looking forward to working with Kite and seeing their creative ideas come to life as we introduce our new brand to Australian diners.

“Consumers will now have access to more variety, inspiration and new dining experiences through TheFork.

“We are excited to build a place where every diner can discover, find and plan the right restaurant experience.”

Justin Clark, MD of Sefiani Communications Group – owned of Kite Communications – added: “We are thrilled to announce our partnership with The Fork, and look forward to supporting them as they continue to lead with their quality consumer offering and restaurant partnerships.”


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