Dr Mumbo

Discovery of a new way of filling air time

Curious goings-on over at the Discovery Network at the weekend.

On Saturday Dr Mumbo tuned into Discovery +2 for Man vs Wild during an ad break. After a while, it began to dawn that – even for Australian television – it was a long ad break. By the time he started counting, he saw the same promo for the Chasing Classic Cars show at least four times and promos for the Discovery Network’s Ultimate Fish and Shark Week at least eight times.

After a brief interlude of perhaps two minutes of Bear grylls’ adventures in the Moab desert, Discovery went back to another ad break, where exactly the same pattern of repeated promos – including the Shark Week promo playing repeatedly – continued.

Dr Mumbo can only conclude that the programmers had had enough of Grylls drinking his own urine and decided viewers would prefer the ads.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.