Division name change at IPG Mediabrands Australia

IPG Mediabrands Australia is renaming its specialist analytics division, Marketing Sciences Australia, to Anomaly in a bid to appeal to a greater range of clients.

The announcement:

February 19, 2014: IPG Mediabrands Australia’s specialist analytics division is being renamed Anomaly as the business seeks to expand the diversity of its client base.

Launched in January 2010 and up to now operating as Marketing Sciences Australia, the renamed business is looking to widen its footprint among clients in the advertising, media and marketing industries, as well as expand into other business sectors.

Jarrod Martin, managing director of Anomaly which has a staff of 20, said the name change was aimed at stepping up the appeal of the business to a broader range of clients.

“The confidence and direction that companies can get from well managed data and research can open many doors to future business decisions,” said Martin. “We are positioning Anomaly to attract independent clients who might also be looking for a highly effective, marketing-focused insights business that is a real alternative to the current stable of players.”

He added, “Data and insights are at the centre of discovery for companies in terms of differentiating themselves and learning about current and future consumer behaviour. Our intention is accelerate our capability as a prime source for decision-making.”

Source: RMG Communications media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.