Dmarge partners with Executive Traveller & The Roar to target Aussie men
Men’s lifestyle publisher Dmarge has partnered with Executive Traveller and The Roar, to launch the Dmarge Men’s Network, the first of its kind in Australia.
With access to over 4,000,000 men every month, the Dmarge Men’s Network looks to offers brands and agencies access to Australian men at scale across the publishers.
“Dmarge Men’s Network brings together three leaders in their respective spaces to provide advertisers with an unprecedented level of access to Australian men,” said Luc Wiesman, Dmarge founder and editor-in-chief.
“Looking toward a consolidated and cookieless future, the network is the perfect antidote to combat underperforming platforms that no longer deliver the results they once did.”
Sid Raja, Executive Traveller publisher and co-founder said of the partnership: “We’re thrilled to be a founding partner in this exciting initiative to give advertisers ‘priority boarding’ to reach an extensive male audience that’s primed to take off for business and leisure.
While Daniel Scott, commercial director, The Roar / Athlete’s Voice added: “This partnership creates a unique pathway for advertisers to tap into the passion points of the Australian male audience at scale. We’re delighted to join forces in this initiative, streamlining access to these high-value audiences and putting the united power of local publishers in the hands of brands and agencies.”
Dmarge said it plans to further expand the Men’s Network in 2023 with the addition of more selected partners to the platform.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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