A documentary to document the epic journey to… a new website
If two makes a trend, then Dr Mumbo can see one – and it’s potentially disturbing. It’s the return of the ‘Making Of’ video to go with ads.
First he stumbled on this, reasonably interesting, look at the new i40 ad, from the good folk of Innocean.
But more disturbingly comes this from CommBank.A video all about the “journey” of… their new website.
I was waiting for Jony Ive to appear in the CommBank Ad.
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The CBA documentary is OK. It’s probably aimed at the blokes in the boardroom, so they know why the project cost more than when the chairman’s nephew did the family website.
Good career enhancing move. Good work CBA digital.
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I cannot work out what the point of the CBA one, to other designers or developers it’s way too over simplified and customers couldn’t care less. Only other target would be as Tony said, for themselves
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What’s the deal with everyone copying the windows 8 design look? Where is the originality?
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I think it’s to show they employ ‘edgy’ people.
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