Dodo and iPrimus fined a combined $2.5m for misleading claims

June 2, 2021 12:27

The Federal Court has ordered Dodo Services (Dodo) to pay $1.5 million and Primus Telecommunications Services (iPrimus) to pay $1 million in penalties for making misleading claims about respective NBN broadband speeds. Dodo and iPrimus are both part of the Vocus Group.

The judgement comes after the Australian Competition and Consumer Commission (ACCC) initiated proceedings against Dodo and iPrimus on 22 June 2020.

Dodo and iPrimus conceded that ‘typical evening speed’ claims made between March 2018 and April 2019 were misleading because they were not based on an appropriate testing methodology. A campaign for Dodo by Deloitte Creative Brand and Media was released in August 2018, telling customers that Dodo is “not as stupid as we look” while selling special NBN pricing offers.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.