WPP’s Secrets and Lies of Language series reveals how voice-tech is the way of the future for brands

Language can reveal truth, tell a lie and keep a secret.

Its application is broad. Its power, unlimited. The craft of language is familiar to all business and marketing professionals.

The latest series from WPP, The Secrets & Lies of Languages: The New Rules of the Game released in Sydney on Tuesday explored the new rules of language and how crucial it is for brands to use voice as part of their marketing strategy.