Domestos: Phill is strong, lucky this toilet cleaner is even stronger

Droga5 has released a commercial for Unilever toilet cleaning brand Domestos.

The ad, which first aired around Australia’s Got Talent on Wednesday night, was put on YouTube, and has amassed more than 180,000 views. It features Phill Pace, a contender for the Mr Australia bodybuilder title.

Caroline Gregory, brand manager at Unilever, said: “Domestos is known for being a hospital grade disinfectant, so for the launch of Domestos toilet cleaner we wanted to start the campaign with something that would disrupt and truly engage consumers, with something a bit different for the category”.

David Nobay, Droga5 Creative Chairman added: “The Domestos team wanted to approach this category differently, and that’s what we’ve done. It’s our first real content work for Unilever, and I’m impressed with the courage the client has shown us.”

Writer/Art Director: David Nobay
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Agency producer: Paul Johnston
Business Director: Liz Ainslie
Editor: Dave Whittaker, The Editors
Sound: Nylon
Client: Anthony Toovey, Caroline Gregory, Unilever
Media Agency: Mindshare Australia


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