Dominoes website now remembers preferred payment method and orders

Dominoes has announced pre-saved menu settings are now active on their website for online orders.

The release:

Domino’s has today launched their Quick Ordering feature slicing up to 3-4 minutes off the pizza ordering process and making it possible to now order your pizza in the same time it takes you to:

  • Run through the alphabet
  • Brush your teeth
  • Watch four vine videos
  • Reach level one on Candy Crush

With online sales expected to make up 80% of the Domino’s business in the next two to three years, Domino’s has launched a Quick Ordering feature allowing customers to save their preferred pizza orders and payment method and reducing the number of clicks to only four.

Domino’s Group Chief Digital Officer, Michael Gillespie said the launch of Quick Ordering on the Domino’s website and App provides customers the option of saving their order for next time.

“A lot of our customers are passionate pizza lovers, meaning they know what they like and they like what they know. This new addition to our digital platforms means they can now save their orders for next time and reduce the number of clicks and time taken to place an order,” Mr Gillespie said.

“We know a huge percentage of customers want to access our brand through technology so we need to make sure we fit into their lives – anywhere, anytime. Quick Ordering helps us make it easier for our customers to do this.”

Mr Gillespie said pizza lovers still have the opportunity to customise and tailor their orders if they change their mind or want to try something new or add vouchers.

“We would never remove this function because choice is also extremely important to our customer. It’s simply about adding even more convenience for our customers.”

Another extension to Quick Ordering is the implementation of payment tokenisation – meaning customers can also now save their preferred payment option to their order.

“With remember my payment details and remember my previous order, Domino’s is committed to leveraging the latest technology and best practices which enables the pizza experts to pass on time saving initiatives to hungry customers.

Source: Dominoes


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