Domino’s stages street party contest
Domino’s Pizza has launched a campaign that invites Australians to win a street party supplied with discounted pizza.
Called Domino’s Cheaper Tuesday Street Parties, the campaign allows people to enter a competition – via the brand’s Facebook page – to win up to 30 pizzas to share with their neighbours.
Domino’s creative agency is BMF, which won the business from The Campaign Palace in April last year. Media is handled by Maxus, which took on the account from Mitchells last September.