Don’t take law advice from your Uber driver, says Carroll & O’Dea in new campaign
We all seem to know a lawyer or two in our lives. But when it comes to compensation cases, Carroll & O’Dea Lawyers says to “choose the lawyer a lawyer would choose”.
In its new work via Campaign Edge, Carroll & O’Dea Lawyers highlighted that people who need a compensation lawyer often rely on the advice of those around them.
Other assets: 15s Second Uber \\15s Office \\15s Grandma
The campaign’s 30-second spot showed a colleague, a taxi driver and a family member recommending which lawyer to choose.
Campaign Edge’s executive creative director, Dee Madigan, said: “Advertising in the personal injury space has typically been a personal story or about access to justice.
“With this campaign, we’re trying to replicate those moments in life when everyone is telling you what to do, who you should choose. We’re telling that story in a different way, with a storyline we think will stand-out with the audience.”
Managing partner of the law firm, Hanaan Indari, added: “In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should ‘choose lawyers a lawyer would choose’ … And when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind.”
Credits:
Client: Carroll & O’Dea Lawyers
Managing Partner: Hanaan Indari
General Manager: John Willey
Marketing Manager: Belinda Boutsikakis
Agency: Campaign Edge
Executive Creative Director: Dee Madigan
Art Director: Samantha Harley
Copywriter: Tammy Tinkler
Managing Director: Stuart Gillies
Senior Account Director: Ari Margossian
Senior Producer: Lucy Hicks
Digital Director: Paul Judge
Production Company: Production Group
Director: Simon ‘Mo’ MacRae
Executive Producer: Andrew Garrick
Senior Producer: Madelin Logan
Production Coordinator: Emily Koletti
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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