Don’t take law advice from your Uber driver, says Carroll & O’Dea in new campaign

We all seem to know a lawyer or two in our lives. But when it comes to compensation cases, Carroll & O’Dea Lawyers says to “choose the lawyer a lawyer would choose”.

In its new work via Campaign Edge, Carroll & O’Dea Lawyers highlighted that people who need a compensation lawyer often rely on the advice of those around them.

Other assets: 15s Second Uber \\15s Office \\15s Grandma 

The campaign’s 30-second spot showed a colleague, a taxi driver and a family member recommending which lawyer to choose.

Campaign Edge’s executive creative director, Dee Madigan, said: “Advertising in the personal injury space has typically been a personal story or about access to justice.

“With this campaign, we’re trying to replicate those moments in life when everyone is telling you what to do, who you should choose. We’re telling that story in a different way, with a storyline we think will stand-out with the audience.”

Managing partner of the law firm, Hanaan Indari, added: “In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should ‘choose lawyers a lawyer would choose’ … And when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind.”


Client: Carroll & O’Dea Lawyers

Managing Partner: Hanaan Indari

General Manager: John Willey

Marketing Manager: Belinda Boutsikakis

Agency: Campaign Edge

Executive Creative Director: Dee Madigan

Art Director: Samantha Harley

Copywriter: Tammy Tinkler

Managing Director: Stuart Gillies

Senior Account Director: Ari Margossian

Senior Producer: Lucy Hicks

Digital Director: Paul Judge

Production Company: Production Group

Director: Simon ‘Mo’ MacRae

Executive Producer: Andrew Garrick

Senior Producer: Madelin Logan

Production Coordinator: Emily Koletti


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