‘Don’t worry about data’, says Telstra as it targets pre-paid customers

Telstra has unveiled its new campaign to promote its pre-paid data plans, via The Monkeys.

The ads feature a range Telstra customers in difficult situations – including burning cars and stolen pets – who are unconcerned by their circumstances due to the quality of their data service.

The line ‘I’m not worried about data’ was the result of the insight that people who use pre-paid services are often worrying about their mobile data, including whether it will run out, its speed and if it will even work.