Doug Chapman honoured at APMA’s promotional marketing awards

Doug Chapman, founder and former president of The Marketing Store was last nigt honoured with a lifetime achievment award at the Australiasian Promotional Marketing Association’s annual Star Awards.

Chapman, co-founder of Social Media Club Sydney and now a director at digital agency Amnesia, told the audience: “It’s been a great ride. I’ve enjoyed every moment of it.”

Meanwhile, the grand prix for the night was won by Wunderman for its Microsoft campaign TenGrandIsBuriedHere.com. The promotion, to launch the Internet Explorer 8 browser, saw consumers challenged to follow clues and be first to find a hidden URL.

The agency that made the most trips to the stage was Apollo Marketing, winning both the young achiever awards, along with three golds.

The winners:  

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)

GOLD

• CAMPAIGN: Take The Wheel
• CLIENT: Nissan Australia
• AGENCY: Whybin\TBWA\Tequila

SILVER

• CAMPAIGN: SupaShake Flavour Crusaders
• CLIENT: Fonterra
• AGENCY: Creative Activation – Morph Marketing

BRONZE

• CAMPAIGN: Have You Seen This Robot?
• CLIENT: Sony Computer Entertainment
• AGENCY: Ok Sony

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)

GOLD

• CAMPAIGN: The VB Pop-Up-Pub
• CLIENT: Foster’s Australia
• AGENCY: Apollo Marketing

SILVER

• CAMPAIGN: Fifth Leg Operation Kerplonk
• CLIENT: Foster’s Group
• AGENCY: DDB Group Melbourne

BRONZE

• CAMPAIGN: Carlton Draught ‘Drop the Bomb’
• CLIENT: Foster’s Australia
• AGENCY: Creative Activation (CSM)

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

GOLD

• CAMPAIGN: Kleenex Cottonelle Couture Challenge
• CLIENT: Kimberly-Clark
• AGENCY: Apollo Marketing New Zealand

SILVER

• CAMPAIGN: HSBC Waratahs Jersey 23
• CLIENT: HSBC
• AGENCY: Team HSBC

BRONZE

• CAMPAIGN: Weet-Bix Power Plays
• CLIENT: Sanitarium New Zealand
• AGENCY: Momentum

BEST USE OF DIRECT MARKETING AND CRM

GOLD

• CAMPAIGN: Take The Wheel
• CLIENT: Nissan Australia
• AGENCY: Whybin\TBWA\Tequila

SILVER

• CAMPAIGN: Smirnoff 30 Days
• CLIENT: Diageo
• AGENCY: The Marketing Store

BRONZE

• CAMPAIGN: Europe. Almost as Beautiful as the Journey
• CLIENT: Emirates
• AGENCY: Kaleidoscope Marketing Communications

BEST DIGITAL/INTERACTIVE CAMPAIGN

GOLD

• CAMPAIGN: Schick Jill’s Mowing
• CLIENT: Energizer Australia
• AGENCY: 30thirty

SILVER

• CAMPAIGN: Have You Seen This Robot?
• CLIENT: Sony Computer Entertainment
• AGENCY: Ok Sony

BRONZE

• CAMPAIGN: Weet-Bix Power Plays
• CLIENT: Sanitarium New Zealand

BEST BRAND BUILDING CAMPAIGN

GOLD

• CAMPAIGN: Carlton Dry ‘Team Dry’
• CLIENT: Foster’s Australia
• AGENCY: Creative Activation (CSM)

SILVER

• CAMPAIGN: Uncle Tobys Swim, Survive, Stay Alive
• CLIENT: Uncle Tobys
• AGENCY: OgilvyAction

BRONZE

• CAMPAIGN: Europe. Almost as Beautiful as the Journey
• CLIENT: Emirates
• AGENCY: Kaleidoscope Marketing Communications

BEST BUSINESS-TO-BUSINESS CAMPAIGN

GOLD

• CAMPAIGN: Europe. Almost as Beautiful as the Journey
• CLIENT: Emirates
• AGENCY: Kaleidoscope Marketing Communications

SILVER

• CAMPAIGN: Pepperjack Battle of the Steaks
• CLIENT: Foster’s Australia
• AGENCY: Creative Activation (CSM)

BRONZE

• CAMPAIGN: Panasonic Lumix Shoot for Your Store
• CLIENT: Panasonic
• AGENCY: Kaleidoscope Marketing Communications

BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN

GOLD

• CAMPAIGN: Carlton Dry Fusion Lemon – Facebook
• CLIENT: Foster’s Australia
• AGENCY: Creative Activation (CSM)

SILVER

• CAMPAIGN: Tooheys Extra Dry Guitar Hero
• CLIENT: Lion Nathan
• AGENCY: 30thirty

BRONZE

• CAMPAIGN: Intel – Built for Speed
• CLIENT: Intel Australia
• AGENCY: Momentum

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

GOLD

• CAMPAIGN: Vote Earth
• CLIENT: WWF
• AGENCY: Leo Burnett

SILVER

• CAMPAIGN: Beneful Bark in the Park
• CLIENT: Nestle Purina Petcare
• AGENCY: OgilvyAction

BRONZE

• CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen
• CLIENT: Arnott’s
• AGENCY: AmbientX

BEST USE OF SOCIAL MARKETING

GOLD

• CAMPAIGN: TenGrandisBuriedHere.com
• CLIENT: Microsoft
• AGENCY: Wunderman

SILVER

• CAMPAIGN: Canon EOS Photochains
• CLIENT: Canon
• AGENCY: Leo Burnett

BRONZE

• CAMPAIGN: Smirnoff 30 Days
• CLIENT: Diageo
• AGENCY: The Marketing Store

BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN

GOLD

• CAMPAIGN: Vote Earth
• CLIENT: WWF
• AGENCY: Leo Burnett

SILVER

• CAMPAIGN: VB Raise-A-Glass Appeal
• CLIENT: Foster’s Australia
• AGENCY: Apollo Marketing

BRONZE

• CAMPAIGN: Cool Ridge – Movember
• CLIENT: Schweppes
• AGENCY: BMF Advertising

YOUNG STARS YOUNG ACHIEVER IN ACCOUNT SERVICE

• NAME: Aisha Krupski
• AGENCY: Apollo Marketing

YOUNG STARS YOUNG ACHIEVER IN CREATIVE

• NAME: Chantal Smith
• AGENCY: Apollo Marketing

BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL

GOLD

• CAMPAIGN: Fifth Leg Operation Kerplonk
• CLIENT: Foster’s Group
• AGENCY: DDB Group Melbourne

SILVER

• CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen
• CLIENT: Arnott’s
• AGENCY: AmbientX

BRONZE

• CAMPAIGN: Panasonic Lumix Win an LCD TV Instantly
• CLIENT: Panasonic
• AGENCY: Kaleidoscope Marketing Communications

BEST ACTIVITY GENERATING BRAND VOLUME

GOLD

• CAMPAIGN: Wild Turkey: Win the Ultimate Trip to Vegas
• CLIENT: Pernod Ricard
• AGENCY: The Marketing Zoo

SILVER

• CAMPAIGN: Ice Break iPhone Promotion
• CLIENT: Parmalat Australia
• AGENCY: IdeaWorks

BRONZE

• CAMPAIGN: Lights, Camera, Cash! Win $1 Million
• CLIENT: Twentieth Century Fox
• AGENCY: 30thirty

BEST ACTIVITY GENERATING BRAND LOYALTY

GOLD

• CAMPAIGN: Reward Yourself
• CLIENT: LG
• AGENCY: IdeaWorks

SILVER

• CAMPAIGN: Relief in Store Pharmacy Challenge
• CLIENT: iNova Pharmaceuticals
• AGENCY: Pacific Highway Marketing Communications

BRONZE

• CAMPAIGN: Free Mooo Personalised T-shirt
• CLIENT: Church and Dwight
• AGENCY: IdeaWorks

BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)

GOLD

• CAMPAIGN: Carlton Dry Fusion Lemon – Facebook
• CLIENT: Foster’s Australia
• AGENCY: Creative Activation (CSM)

SILVER

• CAMPAIGN: Schick Jill’s Mowing
• CLIENT: Energizer Australia
• AGENCY: 30thirty

BRONZE

• CAMPAIGN: IGA ‘Apple a Day’ Promotion
• CLIENT: IGA
• AGENCY: Apollo Marketing

MOST INNOVATIVE IDEA/CONCEPT

GOLD

• CAMPAIGN: Kleenex Cottonelle Couture Challenge
• CLIENT: Kimberly-Clark
• AGENCY: Apollo Marketing New Zealand

SILVER

• CAMPAIGN: The VB Pop-Up-Pub
• CLIENT: Foster’s Australia
• AGENCY: Apollo Marketing

BRONZE

• CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation
• CLIENT: Lion Nathan
• AGENCY: BMF Advertising

BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN

GOLD

• CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation
• CLIENT: Lion Nathan
• AGENCY: BMF Advertising

SILVER

• CAMPAIGN: Movo
• CLIENT: Coca-Cola Amatil
• AGENCY: 30thirty

BRONZE

• CAMPAIGN: XXXX Summer Bright Lager
• CLIENT: Lion Nathan
• AGENCY: Momentum

LIFETIME ACHIEVEMENT AWARD

• NAME: Doug Chapman

GRAND PRIX

• CAMPAIGN: TenGrandisBuriedHere.com
• CLIENT: Microsoft
• AGENCY: Wunderman

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

Linkedin

topics Apollo Marketing Australasian Promotional Marketing Association Doug Chapman Marketing promotional marketing Social Media Club Sydney Star Awards The Marketing Store Wunderman

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Comments: 5

Karalee 2 Jul 10

Massive congratulations to Doug. One of the nicest blokes I’ve worked with, but incredibly smart and savvy. I know the Amnesia Razorfish team are extremely proud and lucky to have him onboard!

karalee 🙂

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Paul 2 Jul 10

Nice one Doug 😀

From all I’ve heard, it’s well-deserved!

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Kelly Hartigan 2 Jul 10

Well done Doug.
And congrats to The Marketing Store too.

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Joe Talcott 3 Jul 10

Congratulations Mr. Chapman! Well deserved.

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Kate 5 Jul 10

Congratulations Doug – very well deserved

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