Dr Mumbo

Dr Mumbo: 6 guesses, 5 letters what brands are posting on socials

Dr Mumbo was mindlessly scrolling on LinkedIn instead of responding to several important emails when a post by Thinkerbell struck Dr Mumbo’s eye.

It appears the agency and Selleys are hopping on the bandwagon of a certain free (for now) daily word puzzle game, Wordle.

This is not the only brand to get some yummy clout from referencing the posting of green, grey and yellow squares all over Twitter, with Ikea UK also hopping on the trend.

Dr Mumbo waits with anticipation how the volume of Wordle social media posts – which is definitely this pandemic phase’s sourdough starter – will be impacted once the New York Times inevitably puts the game behind a paywall.

Dr Mumbo wishes everyone currently playing the game many 1/6s to come.


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