Dr Mumbo

The News Corp crystal method

Thompson news corp crystal method

Robert Thompson in front of the ‘crystal’

And so to last night’s star-studded News Corp upfronts at the Star Casino where Dr mumbo was fortunate enough to rub elbows with the great and the good of Sydney’s media, including Lachlan Murdoch, his wife Sarah, Gerry Harvey and ex-Soceroo Mark Bosnich.

Now, if Dr Mumbo were to be a conspiracy theorist he might be tempted to read too much into the fact the only free-to-air TV boss there was Hamish McLennan, the only obviously discernible ads amongst dozens of images of papers, phone apps and iPad editions were for Ten’s Offspring, or the theme of the event being ‘Come Together’ to hypothesise on a tie-up between News Corp and Ten.

Of course others might point to Hamish being chairman of the News-controlled REA Group, the Offspring ads being a ‘fluke’ of a screenshot according to a News spokesman and the theme relating to the convergence of print and digital ads.

Special mention also goes to News Corp’s global CEO Robert Thompson who flew in for the event, and got the biggest laugh of the night for a joke about crystals. 

(L-R) CEO News Corp (US) Julian Clarke, Co- Chairman News Corp, Lachlan Murdoch, Sarah Murdoch, Foxtel Australi,a Richard Freudenstein, CEO News Corp (Australia) Robert Thomson.

(L-R) CEO News Corp (US) Julian Clarke, Co- Chairman News Corp, Lachlan Murdoch, Sarah Murdoch, Foxtel Australia Richard Freudenstein, CEO News Corp (Australia) Robert Thomson.

He opened with: “In a sense I am your video pre-roll before the truly substantial editorial content. Of course we’re all still debating the perfect length for the pre-roll, is it 15 seconds, 12 seconds, eight seconds? In my case it will be about six minutes. Unfortunately for you no amount of clicking will get rid of me.”

After talking about how the company is working to roll out global solutions as it looks to engage its audiences he noted the giant crystal, the centrepiece of the set behind him, and quipped: “As you can see behind me, if the strategy goes awry we have a fall-back plan, a giant crystal. We will all hold hands, close our eyes and really concentrate.”



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