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DR MUMBO: SMH’s Barrack bollocks, News Ltd fails the flag test

obama-tshirtSo here’s an excellent idea brought to you from those bright sparks in the Fairfax marketing department: a T-shirt of the historic Sydney Morning Herald front page that was published on the day of Obama’s inauguration. And all for a bargain price of $34.95 plus postage and handling.

Buit what does that tiny caption on the bottom of the picture say? “Barrack Obama speaks at a dinner in Washington”.

Shame deadlines meant that the entire “historic” front page was put together long before he actually took the oath of office, and the photo wasn’t even from the day, isn’t it? And it must have seemed such a good bet sticking the oath of office on it ahead of time as a quote – after all, it wasn’t like he was going to get that wrong, was he?

Otherwise, it’s a historic T-shirt indeed.

Still, the brainboxes at News Ltd didn’t do much better for their marketing around Australia Day. There was a letter from a reader in Sydney’s Daily Telegraph pointing out the irony of receiving a free Australia Day hat that was clearly labelled “made in China”. And newsagents in Queensland were equally cross with the Courier after the promised consignments of Australia car flags failed to turn up.

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