GOODLINX: Campaign Grief, Clinique mess it up, the new Cadbury’s ad

The Campaign Brief blog has often been criticised for allowing anonymous, highly critical comments of new advertising work. But In My Atmosphere goes further than most :

“If the internet had an asshole… if there was a digital swampland where all the bad shit about our behaviour as users of the web were pumped… it would be the Campaign Brief blog.”

Late last year, a  social media site by beauty brand Clinique  launched in Australia. It’s not working, says Wisey, on The Digestif:

“About a month ago, this site came out- Clinique TV. I was excited. I was chuffed. An aussie division of a conglomerate had got their act together and had the balls to go 2.0. Some time has passed and it’s been a sufficient amount of time for some development. I’ve seen some display ads around the place we call the internet and I went back to have a visit. Well kids, this is NOT the way to run an interactive site.”

Tony Thomas may run social media agency The Population, but that doesn’t mean he buys all the hype:

“Social media will replace all other forms of media within the next 5 years by making them appear irrelevant to today’s changing media consumer. I have one word in response to this statement: BULLSHIT! It’s amusing to see commentary like this being bandied around amongst some of the media community who are clearly ill informed and have little to no understanding of the broader media landscape. It’s not doing social media any favors making these statements and it makes the industry look amateurish.” 

How do you tell the difference between bloggers and journalists? A ‘kitemark’ may be the answer, according to British journalism site Press Gazette.

From Something Changed, Ten Things I Hate About You (the Internet edition). Top tip to web sites: don’t spread your content across multiple pages: we know your game…

Remember the Cadbury’s gorilla ad? You can’t watch it on YouTube any more. It’s one of the many piece of work that’s been pulled down because it features music owned by Warner Music, who have fallen out with the site’s parent company Google, despite having been one of the first music houses to do a deal back in 06.

Still, at least you can cheer youself up with the latest Cadbury’s Glass-and-a-Half-Full production (spotter – The Inspiration Room):


It’s not just naughty Naked and Queensland Tourism who’ve been indulging in social media fakery. Electronics manufacturer Belkin has been caught at it too (spotter: Frontiering Talk).

The one second ad is now with us, courtesy of Miller beer.

Kylie Minogue’s infamous Agent Provocateur advert of 2001, on which she rode a mechanical bull in her underwear, has just been voted the greatest cult cinema ad of all time. Purely as a service to our readers, here’s a reminder of what it looked like:


The year’s not started too badly, says Ben Shepherd, associate business director at Mindshare Melbourne. Writing at Talking Digital, he says the publishers have had it fairly tough but clients are optimistic.


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