Draft FCB creates Lindt Swiss Gold TVC
Draft FCB will create the TVC for Lindt Australia’s new Swiss Gold chocolate.
The announcement:
The grocery retailers of Australia are excited to see Lindt create the first truly premium milk chocolate platform within the block chocolates category with the launch of the new Swiss Gold Chocolate range.
The range has been enthusiastically accepted by leading grocery chains, discount department, department stores, other specialty chains and Lindt Cafes for $3.99RRP per 150 gm block, which is competitively priced in the blocks environment.
Julie Ahern, Marketing Director, Lindt Australia said, “Lindt is proud to introduce the first truly premium milk and white chocolate block range to grocery. Swiss Gold is specially created by Lindt’s dedicated and passionate Master Chocolatiers with highly appealing recipes that are ideal for sharing with family and friends.” All Swiss Gold Blocks are created with premium cocoa beans, rich cocoa butter, the highest quality dairy milk and generous whole nuts. Chocolate-lovers can choose from four recipes including Swiss Gold Milk, Milk with Hazelnuts, Milk Fruit & Nut, or the unique Swiss Gold White with Almonds.
“We were happy to extend the trust we have in DraftFBC’s intimate knowledge of our brand, gained over the years of working together, by giving them the opportunity to create one of only a few Lindt TVCs developed outside of Europe.”
Harry Preston, DraftFCB Director of Account Service Sydney said, “We’re very excited that we’ve been entrusted to make a Lindt TVC specifically for this market, which is a first for Lindt Australia. This was with the understanding that DraftFCB work creatively within their international ‘Maitre Chocolatier’ global campaign framework, which we embraced and so are currently shooting, ‘Maîtres at Work’ for the launch.”
Simon Edwards DraftFCB Creative Director Sydney said, “‘Maîtres at Work’ focuses on the ‘sharing’ proposition. It captures and demonstrates the sharing process of making the Swiss Gold product. It’s an intricate piece, with sweeping camera shots of pouring chocolate, one thing leading to the other in perfect timing. We’re shooting in Vienna, Austria this week working in collaboration with the great directors that Lindt trust and rely on to develop highly appealing and appetising commercials. The campaign will launch nationally on-air week commencing 18 July.”
Source: Draft FCB press release
