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Zoe Eaton appointed GM of Wilson’s IQuitSugar.com

Zoe Eaton with Sarah Wilson

Zoe Eaton has been hired general manager of IQuitSugar.com, a website created journalist and commentator Sarah Wilson.

Eaton has been appointed in the lead up to the relaunch of the website, which aims to promote healthy lifestyle and a no sugar diet.

“Zoe is a frighteningly savvy operator with almost a decade of marketing experience who gives me a run for my money when it comes to passion for this important message! I’m thrilled to have her on board,” said Wilson.

Eaton began the role last week and has previously worked together during Wilson during her tenure as editor of Cosmopolitan magazine, where she worked as senior marketing manager of Women’s Lifestyle. She has also worked in online and marketing for more than 10 years, previously at Turner International and CarAdvice.com.au.

“It’s a fantastic opportunity and I couldn’t be more excited to be working with Sarah again,” said Eaton. “We’re in the midst of launching IQuitSugar.com and an easy to follow 8-week online program.”

Wilson has begun to carve out a market niche through self publishing.

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