Drinkwise and OMA highlight the importance of setting a good example this Christmas in $1m campaign
Drinkwise’s partnership with the Outdoor Media Association (OMA) will continue over Christmas, with a new $1m campaign beginning 23 December which highlights the impact adults have on children’s’ future drinking habits.
The campaign, dubbed ‘Children can inherit more than your looks’, will run across more than 100 outdoor signs for two weeks.
