Droga5 sells to Accenture Interactive
Accenture Interactive is to acquire iconic agency Droga5 in the largest deal to date by the consulting firm’s agency arm.
Under the deal announced in New York, Snowy Mountains-born founder David Droga is to remain as creative chairman of Droga5 with Sarah Thompson keeping her role as global CEO and Bill Scott as UK boss. Droga5 closed its Sydney operations in 2015.
Brian Whipple (left), global CEO, Accenture Interactive and David Droga (right), founder & creative chairman, Droga5
never heard of them?
So the management consultants want to get into the agency game because they say the multinational model is broken. And they do so by replicating it. What am I missing?!?
Can u tell me what multinational agency any of the consultancies have ever bought? ….. ever!
Just to set it straight, Dave Droga was involved with the VB ad, which included numerous reviews with him (and a trip to the US to brainstorm the banner types).
But congrats to him, not many people sell the same agency more than once.
Droga was a multi national agency for a while and the structure/internal functioning of the agency was modeled on the multi nats
You’re kiddinng right? A multinational means a Grey or a Y&R or an Ogilvy – it’s not two offices in 15 years.
Multinational or independent doesn’t really matter. The only relevant thing is the fact that big bags of cash can make anyone do a full 360º in a short timeframe. We will just have to wait and see what the client’s reactions are to ‘being sold off’ as it is they who at the end of the day are the overall commodity in the transaction.
I think you mean 180.