Tax cuts prove a winner in federal budget coverage

The federal government’s promises of tax cuts were a winner with journalists covering the 2019 budget announcements in Canberra.

An analysis of media coverage by media monitoring service Streem, found ‘tax cuts’ beat the terms ‘road/rail’, surplus and ‘small business’ in budget reports across TV, print, radio and online reports up until 9am the following morning.

Of the TV coverage, the ABC dominated budget reporting with over a thousand mentions, well ahead of Nine’s 822 and Seven’s 782. The SBS managed 45 mentions of the federal budget over the period.

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