Droga5, TBWA, Ogilvy among leading Australian agencies committing to Shift 20 Initiative

January 20, 2025 9:01

The Dylan Alcott Foundation’s Shift 20 Initiative has turned its attention away from brand marketers and towards agencies, with 14 of Australia’s leading creative agencies committing to the cause.

In 2023, the Shift 20 Initiative launched, aiming to bring the poor rates of disability representation on-screen (1%) much closer to the 20% of Australians living with disability.

The campaign launched with a collective of the country’s leading brands and has seen significant success with a rise of over 10% overall recall of disability representation in advertising post launch.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.