Dr Mumbo DTDildo April 23, 2012 8:04 10 DTDigital is one of Australia’s better digital agencies, although today it appeared to be struggling with its mastery of Twitter. Thankfully WPP, which bought a big chunk of DTDigital back in January, is known for its good sense of humour. topics Advertising, agency, DTDigital, Marketing, Media, Twitter, WPP Share Tweet Share Comments: 10 Alex 23 Apr 12 Damn iPhone autocorrect – it has changed ditto to dildo for me too… Reply Woody 24 Apr 12 Oh totes supa LOL to those cool dudes at DT. Reply Jim 24 Apr 12 Well I’m certainly not having any luck buying a new ditto with my iphone… Reply (C) 24 Apr 12 http://www.adnews.com.au/rankings/digital By ‘better digital agencies’ you mean 57th? Reply BG 24 Apr 12 If you go by awards, then yes. What is it with some agencies? Awards look nice on the front desk for a while but who cares after a while. . Don’t you think it’s time to start not including winning awards in a campaign KPIs? Reply Woody 25 Apr 12 theyd clean up in the dildo awards Reply P Dildy 26 Apr 12 Agree with BG, ad industry awards are the wankfest of the business, often including ads that don’t address a brief or have measurable ROI. I think awards should not be part of the ranking and more effort spent on some better metrics. Reply Woody 26 Apr 12 I wonder where BG and P Dildy work? Reply P Dildy 26 Apr 12 @Woody: I used to work in several ad agencies in the past, but not since 2010. A couple big award winning agencies too. I have friends and acquaintances who work in ad agencies still. I saw first hand the distraction from great work that concern over awards created, including posting an “ad” in a very limited manner in order to satisfy as a “real” ad, (even though everyone knows that’s as near a lie as you can get without lying…). I’d like Woody to show me who, other than ad-land peeps, really cares or places high value on awards over measurable, quantifiable, noticeable value to the commissioner. Reply Deep Throat 26 Apr 12 What’s DTDildo done measurement wise that puts them ahead of the 56 agencies better than them here? They might even drop further down in a new poll. Reply Comments are closed. ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 35 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?