Dubsat launches new version of ad validation system

Content delivery company Dubsat has launched an upgraded version of its print advertising validation system following its roll out in the UK, USA and South Africa.   

The announcement:

Tuesday October 11, 2011 –

Dubsat today announced the launch of Adsend 7.5 the new, more powerful version of its advanced print advertising validation, delivery and workflow platform for the Australian and New Zealand markets following its release in the UK, USA and South Africa.

Adsend 7.5 offers many new key features that together serve to strengthen its position as the most advanced newspaper and magazine print advertising solution available.

New features include an optional commercial press colour conversion using ICC colour profiles, a unique publisher-branded online portal capability and seamless booking exchange integration which automatically reconciles advertising with booking instructions, so agencies don’t have to rekey booking details and publishers don’t have to chase advertising material.

Grant Schuetrumpf, Dubsat CEO said, “Adsend 7.5 further extends its capability from preflight to delivery and now to workflow. We provide the ability to loop advertising booking job ticket instructions from publisher to media agency to creative agency and back to the publisher, creating what we believe is the first fully automated multi-business workflow for the fulfilment of display advertising material.”

The powerful new Adsend platform comprises a robust toolset that streamlines, integrates and automates advertising production delivery workflows, providing significant cost savings and production efficiencies regardless of the type or size of business.

Dubsat also announced even more destinations to Adsend’s current 20,000+ publications by integrating with AdFast, the UK Newspaper Society’s delivery service of over 1,700 UK regional newspapers.

Far more than a simple advertising delivery service, Adsend 7.5 is a complete pre-flighting, workflow and managed delivery cloud-based platform that streamlines the entire process of digital ad exchange with magazines and newspapers across the world. Adsend 7.5 transparently integrates with a company’s existing production systems while presenting comprehensive management, tracking and auditing functionality. The result is an all-encompassing, enterprise-class advertising management solution.

This latest version of Adsend also demonstrates Dubsat’s commitment towards delivering advertisements to more than just printed publications.

Schuetrumpf added: “Adsend 7.5 now not only supports PDF as a delivery file format but any format required to publish advertising, enabling our listed newspaper and magazine publishers to set-up and receive advertising specifically for their websites and portable device media strategies”.

Adsend 7.5 is live and available for use now in Australia at www.adsend.com.au and in New Zealand at www.adsend.org.nz

Adsend 7.5 was also launched today in the UK, USA and South Africa.

Source: Dubsat press release


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