Dumb Ways to Die pushes its plush toy range in online shop with new animated video

Dumb Ways To Die is spruiking its online shop selling soft toys of the characters with a new animated video featuring door-to-door salesman turned weekend killer Clod who needs some help to “break out”.

Last year saw Metro Trains use the campaign to mark a number of different occasions, from Valentine’s Day to April Fool’s and even the Running of the Bulls.

In October Metro Trains launched a second game based around the hugely awarded Dumb Ways to Die campaign.

The original Dumb Ways to Die video, which was uploaded to YouTube in November 2012, had been watched more than 90 million times at the time of writing. It was created by McCann Melbourne, and is the most-awarded campaign ever at Cannes Lions.

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