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Durex uses giant cock to target gay community

Durex is launching its biggest ever campaign targeting the gay community in the run-up to Sydney Mardi Gras.

The campaign is to run in DNA Magazine, Star Observer, Grindr, Gay News Network, Guide to Gay, Manhunt.net, Pink Sofa, Lesbians on the Loose, JOY 94.9 digital and Q-news.

Another creative execution targets lesbians with Durex’s women’s lubricant range.

The campaign was created by Euro RSCG, with media by ZenithOptimedia and gay and lesbian specialist sales network Pink Media Group.

Ben Mulcahy, MD of Pink Media Group, said: “We are delighted to be working on so many exciting campaigns during the Mardi Gras period, but this market spends all year round so it’s the advertisers who continue to promote relevant products and services who will truly establish brand loyalty.”

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