Dust storm drives morning TV ratings
Wednesday’s Sydney dust storm paid dividends for morning TV shows as viewers turned on to find out why they were waking up to a red glow.
Across all three commercial networks, viewing figures were up throughout the morning, according to preliminary TV ratings from OzTam.
Seven: Early Sunrise was up by 7.7% on Tuesday, to 268,000. Sunrise rose by 24.1% to 464,000. And The Morning Show was up by 40.9% to 293,000.
Nine: Early Today was up by 3.5% to 208,000. Today was up 12.9% to 411,000. And Mornings with Kerri-Anne was up by 67.7% to 161,000.
Ten: Early News was up by 37.1% to 48,000. David and Kim was up 24.3% to 51,000.
(Declaration of interest: Mumbrella editor Tim Burrowes was a guest on The Morning Show yesterday discussing an unrelated topic.)
Meanwhile, Wednesday night’s ratings were another win for Seven in a week that has been going the network’s way.
Wednesday night’s share:
- Seven: 28.2
- Nine: 25.2
- Ten: 22.2
- ABC1: 15.3
- SBS1 4.1
- ABC2: 2.0
- GO!: 1.6
- ONE: 1.2
- SBS2: 0.3
Wednesday’s most watched TV shows:
- Seven News Seven 1.6
- Today Tonight Seven 1.4
- Two and a Half Men – 7:30pm Nine 1.3
- World’s Strictest Parents Seven 1.3
- Nine News Nine 1.3
- A Current Affair Nine 1.2
- Home and Away Seven 1.2
- City Homicide Seven 1.2
- Money for Jam Nine 1.1
- NCIS – 8:30pm Ten 1.1
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Why do Ten even bother?
Now that David’s resigning maybe they’ll be able to shake up a real competitor…
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#3 Two and a Half Men!
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