Dust storm drives morning TV ratings

Wednesday’s Sydney dust storm paid dividends for morning TV shows as viewers turned on to find out why they were waking up to a red glow.  

Across all three commercial networks, viewing figures were up throughout the morning, according to preliminary TV ratings from OzTam.

Seven: Early Sunrise was up by 7.7% on Tuesday, to 268,000. Sunrise rose by 24.1% to 464,000. And The Morning Show was up by 40.9% to 293,000.

Nine: Early Today was up by 3.5% to 208,000. Today was up 12.9% to 411,000. And Mornings with Kerri-Anne was up by 67.7% to 161,000.

Ten: Early News was up by 37.1% to 48,000. David and Kim was up 24.3% to 51,000.

(Declaration of interest: Mumbrella editor Tim Burrowes was a guest on The Morning Show yesterday discussing an unrelated topic.)

Meanwhile, Wednesday night’s ratings were another win for Seven in a week that has been going the network’s way.

Wednesday night’s share:

  • Seven: 28.2
  • Nine: 25.2
  • Ten: 22.2
  • ABC1: 15.3
  • SBS1 4.1
  • ABC2: 2.0
  • GO!: 1.6
  • ONE: 1.2
  • SBS2: 0.3

Wednesday’s most watched TV shows:

  1. Seven News Seven 1.6
  2. Today Tonight Seven 1.4
  3. Two and a Half Men – 7:30pm Nine 1.3
  4. World’s Strictest Parents Seven 1.3
  5. Nine News Nine 1.3
  6. A Current Affair Nine 1.2
  7. Home and Away Seven 1.2
  8. City Homicide Seven 1.2
  9. Money for Jam Nine 1.1
  10. NCIS – 8:30pm Ten 1.1

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