Dylan Alcott fronts campaign for digital accountancy firm Hnry

Dylan Alcott, is fronting a new integrated campaign for Hnry, a digital accountant and tax automation service designed for sole traders.

Alcott’s appointment marks the company’s first celebrity ambassador, with the campaign taking a playful tone for what is, traditionally, quite a dry topic.

“I have so many friends that are sole traders – NDIS support workers, creatives, freelancers, and tradies,” says Alcott.

“They all love working for themselves but often feel like their unique needs are not met or misunderstood.

“I know that tax and financial admin can be a massive time drain for the self-employed and often distracts sole traders from focusing on what really matters – their business. That’s why I knew I wanted to work with Hnry – as they fully understand the challenges sole traders face. It was so much fun to film this campaign with Hnry, and I couldn’t be prouder to stand alongside such a progressive business.”

Karan Anand, Managing Director of Hnry Australia, added: “Dylan Alcott stands for everything Hnry represents – fairness, equality, and inclusion. He aligns perfectly with our mission to create a future where all of Australia’s 1.5 million sole traders feel empowered to do their jobs, and those considering self-employment embrace it with confidence.

“With 50,000 people becoming sole traders each year, we wanted to create a solution that allows professionals to be compliantly set-up from the very start. Our purpose built app automatically calculates and pays taxes as you earn, takes care of invoicing, expenses, and tax lodgments, so it truly is changing the tax game for good. Plus each sole trader is supported by a real-life specialist accountant that is with them every step of the way.

“With Dylan on board, we hope to raise awareness of just how easy sole trading can be with Hnry by your side. We can’t wait to see our shared values come to life throughout this collaboration.”


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