Earth Funerals reveals new brand identity and digital platform

VMLY&R Melbourne have revealed the new brand identity and website for Earth Funerals.

The announcement:

Not- for-profit organisation, Earth Funerals, has unveiled its new brand identity and launched its new website, via VMLY&R Melbourne.

Spearheaded by a distinctive new logo, inspired by the earth, sustainability and climate change, the new brand identity brings to life Earth Funeral’s vision to provide more environmentally friendly and more meaningful funeral options to Australians.

Sarah Bailey, Managing Partner, VMLY&R Melbourne said her team, although initially unfamiliar with the concept of environmentally-conscious funerals quickly saw the tremendous value the Earth Funerals’ team could provide to Australians in what is a difficult and disorienting time.

“The topic may be considered taboo in some circles,” said Bailey. “However, my team very quickly wanted to be a part of the funeral revolution and drive real change in this category.”

This new visual identity is applied to all collateral and will eventually be seen across a range of platforms; it was also the starting point for the website design. The launch of Phase 1 of the digital platform will be closely followed by an updated website, targeting consumers, which will launch in mid-2021.

Source: WPP AUNZ media release


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