The Economist launches daily agenda-setting news brief The Economist Espresso
Business and current affairs title The Economist has launched its first daily edition its its 171-year history with new apps and an email newsletter, with editor-in-chief John Micklethwait describing it as a wrap of what consumers need to think about each day.
Published each weekday morning in three editions for the Americas, Europe and Asia, The Economist Espresso is designed to bring readers up to speed in just a couple of minutes on the go.
Speaking to Mumbrella, Micklethwait said the daily edition has a “different form of thinking behind it” compared to similar news products.
“It’s less a daily news wrap than a this is what you need to think about today. There’s a secondary bit that’s a news wrap with what’s happened overnight,” he said.
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