Ecosa gets into bed with Half Dome

Australian mattress retailer, Ecosa, has appointed Half Dome as its full-service media agency of record.

The indie media agency will “augment” the brand’s internal performance marketing team, with the remit of developing and executing a comprehensive media strategy to support Ecosa’s growth plans.

The appointment reflects Half Dome’s movement away from being focus on digital media, towards a full-service offering. The agency spoke to Mumbrella in April about its new positioning, ‘Half Dome, Whole Potential’.

“We’re thrilled to welcome Ecosa to our growing roster of clients and our appointment demonstrates that our new ‘Whole Potential’ positioning is resonating,” said Joe Frazer, co-founder and head of growth of
Half Dome. “Ecosa’s commitment to sustainability and eco-friendly bedding aligns perfectly with our agency’s values, and we’re excited to help them take their brand to the next level.”

Ecosa head of brand, Rowena Graham, said Half Dome was an ideal fit from the start of discussions.

“As a sleep solution pure player in a competitive category, we relate to Half Dome’s strong digital credentials and challenger mindset. The team approached our brief holistically and with impressive evidence-based thinking. We look forward to drawing on Half Dome’s expertise to achieve greater reach and help the millions of people suffering from poor sleep.”

Other recent appoints for Half Dome include Nectr, GMHBA, and Ego Pharmaceuticals.


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