‘It’s never coming back’: A full-time return to the office is unrealistic and hybrid is here to stay

May 18, 2023 8:55

A renewed debate about the value of working from home, sparked by an op-ed this week from ad industry veteran Sean Cummins, has seen media and marketing figures staunchly back flexibility.

Lara Brownlow, APAC head of channel sales for LinkedIn, offered a rebuttal yesterday, declaring “the traditional workweek no longer suits” and calling for an end to the debate.

Whatever side of the fence, new research indicates the issue is not as black-and-white as some would suggest.

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Shannon Molloy

Shannon Molloy is Mumbrella's editor. He joined in May 2023.

Topics

Hubspot Kat Warboys Lara Brownlow Robyn Sefiani Sean Cummins Tiffany farrington

1 COMMENTS

Jason 18 May 23

This argument is stupid. We fleshed all this out within the first 12 months of covid.

“It’s never coming back” the only people seeing this are 60 year old CEO’s and 21 year olds. There are PLENTY of companies out there who have moved back to full 5 days a week in office already, and this will keep growing. Large companies will move to more days in office, startups and smaller companies will be more flexible and favour WFH. This was always the way it was going to go.

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