Edelman Australia creates virtual reality game for Virgin Australia Supercars Championships

March 6, 2017 1:51

PR agency Edelman Australia, Traffik Group and Viva Energy Australia have released a virtual reality pit stop activation game for those attending the Virgin Australia Supercars Championships in Adelaide over the weekend.

The activation enabled four players to work as a team replicating the speed and actions required during a Supercars pit stop.

The VR game is set up in front of a green screen to allow players to see themselves in a real-life pit stop scenario and the participants will then be sent the visual in a video to share across social media.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Edelman Traffik Group Virgin Australia Supercars Championships Viva Energy Australia VR

2 COMMENTS

Rick O'Shea 7 Mar 17

“We know the online landscape is becoming increasingly cluttered and encouraging users to share content organically is challenging.
Paid reach is an aspect of this strategy, but our focus is on achieving organic reach and brand awareness through shareable content.
Brands need to cut through the noise with a point of difference that’s relevant to the target demographic’s likes and behaviours”

I can count 15 cliches in 3 paragraphs. Can anyone beat that?

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JG 7 Mar 17

A new metric … Virtual Reach?