Edelman hires health and wellness director

Edelman has hired Johanna Osorio to run its health and wellness portfolio as associate director. She joins from the Red Consultancy in London.

The announcement:

Edelman Australia hires Johanna Osorio to lead health & wellness portfolio

Sydney, 28 March 2011 – In response to recent business growth, Edelman Australia has made a series of senior appointments to service its health & wellness portfolio including Johanna Osorio as Associate Director and Sophie Cooley as Senior Account Manager.

Johanna Osorio, an Australian who returns to this market after an extended period at The Red Consultancy London, will be charged with growing the agency’s national health and wellness practice, with a specialisation in food and beverage marketing.

Johanna has over ten years experience spanning the health and wellness and consumer marketing sectors. Whilst in London, she has been responsible for leading global health and consumer campaigns for clients such as: The British Coffee Association, GlaxoSmithKline and Johnson & Johnson as well as a number of UK government departments.

Previously within Australia, Johanna was 2iC in the consumer marketing team at Weber Shandwick and sister agency GolinHarris, leading health and wellness accounts across clients including: Nestlé, Cereal Partners Worldwide and Johnson & Johnson.

Her return to Sydney from London will see her work across a portfolio of current Edelman clients including: Johnson & Johnson and Wrigley, while actively growing the division’s footprint.

Alexandra Kelly, General Manager of Edelman Sydney, said: “Having worked with Johanna previously in this market, I am excited to have her join our growing team here at Edelman. We are facing increasing demand for deep specialisation in this space. Clients want us to deliver deep consumer engagement and creative execution yet still need us to navigate the complex stakeholder world in which they operate – so Johanna’s background and experience makes her uniquely placed to drive this work for us.”

Johanna’s appointment follows on the back of the recent appointment of Sophie Cooley. Sophie has over six years of in-market experience, including 12 months at the National Heart Foundation as NSW Communications Manager.


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