Edelman makes 15 roles redundant as COVID-19 adds to business pressures

Public relations and marketing consulting firm Edelman has made 15 staff members redundant as it grapples with shifts in the business and the impact of COVID-19.

The agency said it had already been making plans to reduce non-essential costs, but the public health crisis had exacerbated the pain.

“The impact of COVID-19 has made the challenges even more difficult,” a spokesperson confirmed to Mumbrella.

In addition, senior salaries have been reduced, and some staff members are facing reduced hours. Non-essential costs across IT, entertainment and travel have also been reviewed.

The spokesperson noted the challenges the agency, and the industry, is facing.

“The pain lies in having to say goodbye to some very talented and hard-working individuals. We are doing everything we can to take care of and support our team members who are affected,” they said.

“We are taking the steps, outlined today, in order to focus on our core strengths, while allowing us to double-down on some important innovations that will position Edelman as the agency that can solve the challenges clients face as they look towards recovery.

“We are immensely proud of the resilience, adaptability and commitment our people have shown throughout this crisis, and believe it us up to us to continue to show leadership as an industry.”


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