Edge adds Hearing Australia to media client roster
Hearing services and research organisation Hearing Australia has appointed Edge as its media agency partner after a competitive pitch process.
With the hearing services space having become more competitive over the last few years, thanks to multiple new entrants into the market, Edge will be charged increasing the awareness and impact of the Hearing Australia brand across the nation.
The win is effective immediately, with Edge set to start work on the brand’s 75th birthday campaign later this year.
Hearing Australia’s head of brand and marketing, Bernadette Clarke, said the company was impressed with Edge’s understanding of its business challenges.
“In their response to the pitch brief, Edge demonstrated a deep understanding of our audience base and the way it varies from local market to local market, balancing the need for localised, tailored solutions with an approach to media that addressed our desire to stand out in a highly competitive market,” she said.
“Not only were we impressed with Edge’s response, but there was a great cultural fit and a shared set of values between the businesses, and that’s crucial to forming a strong working relationship.
“I’m happy to welcome Edge to the Hearing Australia team.”
Ryan Johnstone, media director at Edge said: “We’re excited to be working with Hearing Australia at a time when their business is very dynamic and they have a real desire to shake up the way they approach their media. We look forward to collaborating with them, and working with our media partners to help fulfil this ambition.”
The new win comes as the agency expanded its media team with a string of new client wins in May.
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