Content agency Edge has won the social and content account for Virgin Money.
As part of the pitch process, Edge developed a new creative platform for Virgin Money which will launch across the brand’s digital channels.
Virgin Money has appointed Edge as its content and social agency of record
Edge’s performance media team will also handle the paid media amplification for the content.
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Danielle Williams, CMO at BOQ retail bank and Virgin Money, said in a statement: “Edge’s understanding of our brand and customers and the individual and cultural factors that influence their financial lives really set them apart.
“They’re a great team and we’re super excited to work with them.”
Richard Parker, executive planning director at Edge, added: “There’s never been a time when the financial services industry has been more open to disruption by a challenger brand. The landscape is changing rapidly, with customers increasingly looking for their financial institutions to provide value beyond products and services – whilst being more informed and connected than at any time in history.”