Education fintech brand ZeeFi appoints Agnes Media

Independent media agency Agnes Media has been appointed by ZeeFi, Australia’s only ‘buy now pay later’ finance solution designed specifically for the education sector.

ZeeFi – which was recently rebranded from Study Loans – is a fintech partner for the education sector. They help education providers grow enrolments and increase cashflow through a suite of innovative finance solutions and payment plan administrative services.

For students, they remove the financial barriers to quality education when government funding or upfront course fees are not available, by providing interest-free payment plans or flexible study loans.

Veni Jee, marketing manager at ZeeFi said: “The education sector needs additional funding options to help students access courses that are not eligible for government funding. Being the finance experts in the industry, we play a pivotal role in tearing down the financial barrier that impedes the growth of both education providers and their students.”

“We chose to work with Agnes Media to assist us with our acquisition marketing due to their proven experience scaling fintech brands, leveraging their strong focus on analytics and marketing measurement.”

Charlotte Ward, founder and director of Agnes Media added: “We are delighted to be appointed by ZeeFi, to assist them in driving growth. We work with a range of fintech brands and understand the nuances these businesses face as they enter the market with a disruptive model that challenges convention. We love working with innovative companies such as ZeeFi that provide beneficial solutions to the end user through the effective application of technology.”

Agnes Media’s approach is centred around measurement for effective growth, with the belief that media investment should drive measurable results.

The appointment by ZeeFi follows rapid growth for Agnes Media which launched in 2020. The agency has a three- tiered measurement-first approach which focuses on commercial growth, ongoing tests and optimisations and dashboard reporting for all clients. It also works with clients including Paytime, a HR fintech brand and payo, the world’s first eat now pay later brand.


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