Election night win for NineMSN
As well as winning the commercial TV battle on election night, NineMSN’s Nine News was the top online news source on Saturday, Nielsen MarketIntelligence data suggests.
According to Mumbrella’s analysis of the Nielsen numbers, Nine News saw visits from 548,556 unique browsers on Saturday – ahead of Fairfax’s smh.com.au which saw 475,173 UBs and News Ltd’s news.com.au which had 315,719 UBs.
All of the news sites had a busier than usual Saturday. Nine News was about 40% up on the previous Saturday.
Hey Tim
Is ABC counted in this grouping? If so, surprised they’re not leading?
Thanks
Karalee
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ABC don’t take part in Nielsen – I think you’d find they’d probably rank 2nd or 3rd on that list…
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You should group the large publisher numbers – News, Fairfax etc and compare them to the nine number. Might look different.
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Would also look very different if you stripped out all the traffic nine news gets from people logging out of hotmail.
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sour grapes, especially the hotmail comment. fairfax figures and news.com figures include grouped stats on entertainment, travel and sport figures. ninemsn news is just ninemsn news – not ninemsn homepage and hotmail.
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The ABC’s stats reveal unique browsers for ABC News Online on Saturday 21st were 665,459 and for Sunday 22nd, it was higher at 817,224 – up about 100% on the previous week. Gaven Morris, ABC Head Continous News.
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@Becs It’s not sour grapes at all, it’s a very valid comment. There would of been far more people logging out of Hotmail accounts on election day, than people surfing around other parts of the News and Fairfax sites.
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So the upshot is that yes—ABC News Online was the winner on the night…like everyone else can’t see half a million folks saying would love to find out how the election is going–yes let;s log onto NineMSN ! The ABC smashed it on Saturday not just in it numbers but in its quality- none of the ridiculous graphics of 7 and 9 which looked like a sideshow alley. The only thing 9 had going for it was it managed a few women on the panel ( gasp) and was not completely gray haired. But moving Leigh Sales into a more central role would fix that for ABC.
The ABC website killed it in terms of online coverage in analysis, ease of use and being up to date news and fairfax websites were like picking up yesterday’s newspaper
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Cmon Gaven, stop quoting “internal figures” and have the courage to join Nielsen – ninemsn, news.com.au and smh could all pull out similar “internal figures” on unica or omniture – they’re all different, all inflated and no one else quotes them.
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