ELLE Australia appoints new editor
Are Media’s ELLE Magazine has appointed a new editor in Grazie Australia’s editorial director, Jessica Bailey.
Bailey will join the leading women’s publication on February 10 to oversee the brand’s content director, and steer ELLE to become an “omnichannel fashion and beauty powerhouse” for young women.
She takes on the role after ten years as editorial director at Grazia Australia, an online fashion and culture publication. Prior to that, she spent over six years at Bauer Media’s DOLLY Magazine, prior to the publisher being acquired and rebranded to Are Media.
“Sixteen years ago, I started my career at 54 Park Street so this is a full-circle moment for me. For years, ELLE’s spirit, style and distinct point of view has remained unparalleled and has made it the leading fashion brand for young women across the world,” Bailey commented.
“ELLE Australia’s 2024 print relaunch was the most exciting masthead revivals of the year, and I’m thrilled and honoured to return to Park Street to lead this big, beautiful brand into its future.
“This year, the ELLE masthead will celebrate its 80th birthday, and the significance of becoming ELLE Australia’s editor in this milestone year is not lost on me. I’m beyond excited about this opportunity and can’t wait to get started.”
Are Media’s general manager of fashion and beauty, Nicky Briger, said: “I’m thrilled to welcome Jessica to Are Media to lead the exciting growth of ELLE Australia after last year’s highly successful print relaunch.”
ELLE.com.au reaches a total Australia audience of over 1.5 million across all touch points. Are Media has also described ELLE as a “social powerhouse”, with 753,000 followers on Facebook, 302,000 on Instagram, and a fast-growing TikTok channel.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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