Emirates gives away tulips in new outdoor campaign

Tim Burrowes

May 12, 2010 10:03

Emirates has launched an outdoor campaign with panels featuring specially-designed flower boxes containing fresh tulips, as part of the airline’s promotion of its new route to Amsterdam.

Emirates, Mumbrella

Passers by are invited to help themselves to the tulips, with the flower boxes refilled several times a day.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

James 12 May 10

Not bad. Probably not the first thing people would think to dispense when it comes to Amsterdam, but still, nice tactical idea.

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Steve 12 May 10

Do you think they should have distributed Clogs instead?

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aristophrenia 12 May 10

Perhaps hookers – window and cafe type….???

Touch screens which grew the tulips according to direction, speed, rotation etc with a colour palette would be preferable to handing out dead flowers – cheaper too.,

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Jono 14 May 10

Good to see a different approach to standard outdoor…and people surely would have taken the flowers home with them. Handing out mushrooms (the magic Dutch kind) could have had interesting results though….

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