Emirates gives away tulips in new outdoor campaign
Emirates has launched an outdoor campaign with panels featuring specially-designed flower boxes containing fresh tulips, as part of the airline’s promotion of its new route to Amsterdam.
Passers by are invited to help themselves to the tulips, with the flower boxes refilled several times a day.
As tulips are often referenced as being synonymous with Amsterdam, they were chosen as the lead image for the outdoor campaign.
The ads on JC Decaux panels in Sydney’s Circular Quay and Martin Place and Melbourne’s Southern Cross Station and Flinders Street Station, will run for one week.
Meanwhile, in March the Commonwealth Bank launched a touch screen campaign on JC Decaux panels, allowing consumers to make their own music as part of the bank’s campaign to promote its new Debit MasterCard.
The outdoor company also recently created and placed a giant pink bow on ads for Elizabeth Arden to mimic the pink bow on Juicy Couture Viva La Juicy fragrance bottles.
Credits:
- Client: Emirates
- Media Agency: Starcom Sydney
- Creative Agency: Saatchi & Saatchi Sydney
- Media Owner: JC Decaux
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Not bad. Probably not the first thing people would think to dispense when it comes to Amsterdam, but still, nice tactical idea.
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Do you think they should have distributed Clogs instead?
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Perhaps hookers – window and cafe type….???
Touch screens which grew the tulips according to direction, speed, rotation etc with a colour palette would be preferable to handing out dead flowers – cheaper too.,
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Good to see a different approach to standard outdoor…and people surely would have taken the flowers home with them. Handing out mushrooms (the magic Dutch kind) could have had interesting results though….
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